OYO Sings About ‘Room Ka Jugaad’
Why does one book a hotel room? For accommodation, of course. Is that the only reason? Also perhaps for a quick friendly get together and a ‘party’, maybe. This is the hint in one of OYO’s latest bunch of ad films which also doubles up as a music video. The video is part of the brand’s latest campaign which comprises three other ad films as well. Sung by musician Knox Artiste, the anthem-like rhythm probably aims to make the repetitive ‘Oyo yo yo’ stick to the consumers’ minds.